WebSphere Commerce V7.0 Feature Pack 4 includes:


WebSphere Commerce V7.0 Feature Pack 4 includes:
·         Smarter stores optimized for mobile devices
·         Facebook integration allowing shoppers to click and share
·         Programming model enhancements
Starter stores optimized for mobile devices
·         Smart phone and tablet starter stores provide rich storefronts for several mobile devices and platforms. They can be deployed on mobile devices and accessed using the mobile Web or as native or hybrid applications. See the What’s new overview of smart phone and tablet starter stores for a complete look at this exciting new functionality:
o    What’s new: Smart phone and tablet starter stores with location-based services.
The What’s new overview contains information for smart phone and tablet starter stores with location-based services, including:
o    The benefits of enabling smart phone and tablet starter stores.
o    Related features of Feature Pack 4, such as REST services.
o    User role-specific functionality.
o    Information Center entry points for each smart phone and tablet starter store focus area.
Facebook integration allows shoppers to click and share
Facebook integration demonstrates best practices for integrating Facebook social plug-ins into the Madisons starter store. With a single click, shoppers can share their finds with all of their Facebook friends using a Like button on the home page, Like and Send buttons on product pages, as well as an Activity Feed and log in support for Facebook. An enhanced trigger and target allows business users to interact with Facebook users as soon as a customer participates in social commerce activities on their site. Business users can then leverage precision marketing for shoppers who ‘Liked’ the home page or a product.

Programming model enhancements
·         WebSphere Commerce uses Representational State Transfer (REST) services to provide a framework that can be used to develop RESTful applications on several platforms. These platforms can include Web, mobile, kiosks, third-party and social applications. See REST servicesfor more information.
·         WebSphere Commerce is enhanced for browsing the catalog and categories using the category service. See the Catalog programming model implementation overview for more information.
·         WebSphere Commerce search now supports cache invalidation. SeeCaching and invalidation in WebSphere Commerce search for more information.

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